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IRI’s 2019 New Product Pacesetters

Highlights the most successful new product launches.

IRI has released its 2019 New Product Pacesetters, the 25th annual report highlighting the most successful new product launches across multiple sectors.   Both large and small companies were successful in 2019, thanks to consumers’ willingness to embrace an expanded range of product types and attributes, says the report. However, the big story of 2019 was the return of the blockbuster product launch. Four nonfood new product pacesetters earned more than $100 million in multioutlet channels.  ...

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